Some say brand board, style guide, inspirational board, or brand guide. I like to call it brand board.
So what is a “brand board?” It is a graphic/file that contains your primary logo, secondary logo (if you have one), color palette (scheme), fonts, design elements, and visual elements needed to keep your brand consistent. It is ideal to have when communicating with your graphic designer and others that will work on your brand. I like to say it is the foundation to your brand.
Don’t get a brand board and style board confused. There is a difference between the two. A style board is a compilation of things that inspire your brand and a brand board is the actual elements that consist of your brand.
Here is an example of my brand board and style board in one. At the top, you will see the most important thing my logo. My logo is what you will see throughout my brand. It ‘s my identity. Next you see the colors scheme and color code (RGB shown here) that will be used on my website www.kimberlyannsdesigns.com and other things. Also, my secondary logo is used as an alternative logo. My design element is just an extra design graphic that adds a personal feel. Having your font names are essential to your board because it helps you to let your designer know what font to use when creating marketing collateral. The same is true about your design texture. It is important to have to add to your website, social media, and printed materials.
At the bottom of the board, I have my style elements. These are things that reflect me. They describe Kimberly Ann! A simple, but chic country girl with a hint of city posh that is ready to brand your image and your company.
I love building brand boards and style boards for my clients. If you are interested in getting a brand board created contact me at firstname.lastname@example.org.
I am going to get straight to the point on this one. It is very essential to use high quality photos when getting design work created or to promote your brand. Period. End of discussion. Not only does this help the designer to bring your vision alive and create an amazing visual image, but it also shows that you are well polished and professional. It takes your business to the next level. Think about it, do you see any well known celebrities posting horrible looking pictures of themselves on their website or promotional collateral? Didn’t think so…
Graphic Design and Photography goes hand in hand. Professional graphic designers, like myself have learned how to manipulate photographs to communicate a desired idea or concepts. And by working with a highly skilled photographer magic can be made when the two combine and work together.
I wanted to share a few photos by some excellent photographers that I have had the pleasure to work with. You will see a photo that is out of focus or has poor quality and one that is high quality. You will get a first hand view on why it is important to hire a professional to take your photos. You are worth the invest!
You can definitely see how the first pictures are blurry and not great to use for advertising. And in the second pictures you see highly quality photos that are exceptional to use.
Below you will also see some product picture that I have been working on. This is another avenue that I will be taking as a designer. By having multiple businesses and working with high-end brands, I have leaned that have eye catchy product pictures are a must. Make sure to FOLLOW me on Instagram and LIKE on Facebook.
Make sure that you invest in a professional photographer to capture you precious moments and a professional skilled graphic designer to create your brand image.