“Living in black and white makes it hard to dream in color”
Intelligence, Drive, and Passion…these are the principles that make a fearless leader. Raised in Fort Worth, TX Shelby Smith is no stranger to hard work and dedication. Starting off in the entertainment industry as a dancer, choreographer, writer and production manager for many years, Shelby began her life in entertainment at 5 years old. From training with world renowned Debbie Allen and becoming a part of the trakk team of 97.9 the beat’s Dance Club 21, she has served her time as a blooming talent. Upon serving as an assistant creative arts director for 619 Productions in Dallas, TX she realized that the most important part of entertainment industry is the ability to connect vision to strategy. She began her career as a strategist with 101 entertainment and promotions in 2009 later joining Ball N Chained Entertainment in 2010 amongst many others.
Shelby currently holds a degree from the Prairie View A&M University with a specialization in marketing and mass media communication. With six marketing technology certifications underneath her belt she has found the key between technology and marketing that allows for creative innovation in non-traditional avenues.
As a marketing, sales, public relations and digital media professional in vast arenas, she directs all phases of both the creative and technical elements of marketing initiatives including data mining, brand creation, print/web collateral development, lead generation, channel partner cultivation, customer segmentation/profiling, as well as CRM and acquisition strategies. Being a firm believer in teamwork and innovation, she believes it is truly important to work in a strong culture with determined creative minds. Over the passed 10 years she has:
•Increased revenue in the first quarter by 857% in clientele base, achieved during a period of overall decline in the print industry with using Salesforce and its connecting systems.
•Led marketing campaign (comprised of SEO/ SEM strategies, media and PR initiatives) of many industries newly launched digital media division.
•Developed and executed SEO strategy that achieved and sustained top rankings on Google, Yahoo, Bing, Bing Local and Yelp (organic and non- paid results) for key product search terms. •Overseen the creation of new company advertisement and rebranded 100+ products/services to cement a cohesive corporate identity and support new company direction.
Many of her clients can be found on or with BET, ESPN, CW33, Netflix, FOX, 97.9 the Beat, Nike advertisements, HBO, Sony Pictures, JC Penny and many more. There’s no use of living in black and white when your dreams are vivid.